Monster Cable Products, Inc. was founded in 1979 by Noel Lee, who was then a laser-fusion design engineer at Lawrence-Livermore Laboratory, as well as an audiophile and professional drummer. Lee discovered that wires of different constructions produced varying degrees of audio performance when hooked up to loudspeakers. From this discovery, he developed a high performance speaker cable, named it Monster Cable, and literally created an industry. The invention of Monster Cable created a new product category that revolutionized the audio market. Prior to Monster Cable, most stereo systems were wired with ordinary “zip-cord,” the same cable used for electrical household and lamp wire. Their inferior construction and cheap materials restricts power, dynamic range and clarity in the lows, mids, and highs.
Lee chose the name “Monster” because it sounded strong and powerful. It became an immediate hit with consumers. In fact, the name Monster Cable is so synonymous with high quality and high performance, customers often assume that any cable they purchase in reputable stores would be Monster even though there are other cable brands.
Monster is now the world’s leading manufacturer of high performance cables that connect audio/video components for home, car and professional use as well as computers and computer games. Monster Cable is an indispensable component for music lovers, audiophiles, recording studios, sound professionals, musicians, custom-installers and home theatre enthusiasts. Monster’s audio cables increase the clarity, dynamics and power of the audio signals that travel through them. Monster video cables deliver the sharpest, clearest picture possible with naturally vivid color from traditional and digital television, projectors, home theatre and satellite systems. Monster Game products lets enthusiasts enjoy the ultimate gaming experience by maximizing sound and video quality of a gaming system. Monster Power, a division of Monster Cable, delivers cleaner AC power to A/V components and computer products and high joule surge protection for maximum performance.
Monster’s New Product Development division draws upon years of audio design and critical listening experience, to create the innovative, high performance cables and accessories that make Monster the leader in the industry. Already holding over 200 US and international patents, Monster is continually striving to discover and develop new, advanced technologies and designs to meet the needs of the ever-advancing consumer electronics industry. Monster offers over 4000 products and is sold in over 80 countries worldwide.
Monster is also a leader in the local community and prides itself in the work it does to help those who are in less than fortunate circumstances. See what Monster does to care for our community.
In 2012, the company changed its name from “Monster Cable Products” to just “Monster Inc.”.
Noel Lee, CEO of Monster Audio, presented at CES the 750+ watt, 10-speaker custom-designed audio system that they developed for the Lamborghini Veneno Roadster which is controlled by an Android-based wind-shield mounted touch-screen with dashboard, door, and headrest-mounted speakers. Well you say OK the car is beautiful (should be with a 3.3 mio € price tag) and the system sounds great (you can do a lot when you spend about 36,000€) but why write about this for normal human beings? We follow closely what Noel Lee does as he is a real visionary with marketing savvy, from cable to when he jumped into headphones at a good time with a strategy that has proven to be a big sales success.
If you want to be a trendsetter in the crowd with your headphones, Monster has recently added a colourful trio of new models to their DNA On-Ear headphone line, with yellow on neon orange, silver on neon green and rose gold, which brings to 12 the colour combinations. But wait, that’s not all, so you can really express yourself, you can go another step further in your personalization and choose from over 20 different DNA™ Custom Looks “skins”, made from premium vinyl that can be removed without leaving residue.
In-ear sweat proof sports headphones have been around for several years now but if you want more comfort and added durability, yet washable and wireless, while enjoying high levels of audio performance with intense sub-bass for an energy kick, then the Monster iSport Freedom may be just what you are looking for. And Monster has just announced it has appointed Kimberly Wyatt, Sky 1’s Got to Dance judge and ex-Pussycat Doll, to become the new face of the complete Monster iSport range.
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