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Ian Anderson, Chariman of BADA, won the Inside HiFi & Home Cinema award for the Outstanding Contribution to the AV Industry. Ian gives insight into the BADA philosophy with their focus on training, where BADA won a second award for the Training Course of the Year. Phil Hansen, Operations and Marketing Manager, elaborates on Demcraft, where to date over 50% of BADA dealers have sent staff to courses. Training will expand to ensure 100% of all BADA dealer’s customer staff are trained to agreed minimum standards.